If you want to work with Nike or Hallmark or Apple go make it happen. Never, ever be afraid to ask for something you want. Anymore finding out their contact info is literally just a few clicks away. Everyone has those big pie in the sky dream clients they would love to work with. I could be wrong, but to me making connections today is the easiest it has ever been. Illustration What is one important piece of advice you’d give a fellow designer who wanted to land a dream client, such as Hallmark – but had zero connections?Ĭonnections are important of course. Perseverance and sweat are vastly underrated traits. But I have always been willing to roll my sleeves up and work, work, work. That is what it all comes down to in my eyes, how hard do you want to work? I have never been the best draftsman, or the best with color or have the best type skills or can draw anything I look at or whatever. I got my first taste in 3rd grade and at that moment I knew this was the life I wanted to lead. I can say this, ever since I was a little kid I wanted to be an artist, a designer, an illustrator. There sure are a lot of other professions out there and I am so lucky this one chose me. It is important to remember we GET to do this. I, again, am just so happy to love what I GET to do for a living. I don’t know anything about notoriety to be honest. Illustration, Identity, Restaurants If you had to choose one defining moment in your career that pushed you towards notoriety, what would you say that was? I want that fire, I want the pressure, I never want to stop climbing. To be honest, I hope I never feel comfortable and complacent. The older I get at times that hill starts to feel like a mountain. I still feel like I have so many things I want to make and so much I want to do that I’m still each day just climbing that hill. I don’t know if I have “made it” like you say. Ha! Thank you for the compliment but I am just thankful to have work and to be doing something I love everyday. In your opinion, why was it you who “made it”? What are characteristics that would drive someone to achieve such a status?Ĭomplacency breeds death. Poster You’re pretty much a rock star designer in our eyes. Surrounded by design (his parents were artists and his wife Jessica a designer, too), Tad creates whimsical, smart and all-around fun for clients like Macy’s, Chronicle Books, MTV, Adobe and Hallmark Cards.Ĭlevelanders, be sure to catch him on Tuesday, Apat the next AIGA Design Speaker Series. Designer, illustrator, author and teacher, Tad balances good stuff like brand identity, packaging and book design, illustration and interactive along with his role as Professor at University of Kansas. Tad is an endorsee for Yamaha Drums, Evans Drumheads, Zildjian Cymbals, and Innovative Percussion Sticks and Mallets.He’ll be the last to tell you, but for us here at Go Media, WMC Fest 3 alum Tad Carpenter is a rock star. Tad has composed music for The Guitar Center Drum Off, The GRAMMYs, The Academy Awards, Coachella Music Festival, and openings for The Hollywood Bowl and Old Navy Stores in China. Tad received his Bachelor’s Degree and Teaching Credential at California State University, Northridge and his Master’s Degree in Percussion Performance at University of Southern California. He is also a clinician for Yamaha Sounds of Summer, and instructs Disneyland’s All American College Band. Tad currently instructs drum lines for the University of Southern California Trojan Marching Band, Tournament of Roses Honor Band, and he is Director of Percussion at Pasadena City College. On the marching band side, Tad was percussion instructor for University of California, Los Angeles and California State University, Northridge. Over the years, he has instructed championship drum corps including the Sacramento Freelancers, the Glassmen, and the Velvet Knights Drum & Bugle Corps. By age 14, he was a member of the SCV "A" corps drum line that captured the "High Drum" trophy in 1975 and then again in 1978. At age 11, he was playing with Santa Clara Vanguard "B" Corps. Tad Carpenter has built a distinguished career in the Marching Band and Drum & Bugle Corps activity.
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